This client has a very keen eye for detail not only in their schemes but also regarding the quality of all finishes for their events and exhibitions. The goal for this client was to produce a very high quality finish.
Helical Bar is a London property investment and development company. As a client their core areas of expertise lie in Central London developments, refurbishment projects and high yielding retail investments. Barts Square is a large mixed use redevelopment in the charming and characterful area of West Smithfield; a vibrant residential quarter in the heart of the City.
The project design draws on the historical warehouse aesthetic of the local area with the intention of blending in with the existing street scape. This sentiment is something that Orbit wanted to put across in the representation of the scheme in the overseas exhibitions.
Orbit took the traditional hotel room and designed a unique space in which there were designated areas for different usage. Graphic walls enabled private consultation areas and the large model (also Orbit built) was set into the main thoroughfare so that a number of people could view it comfortably at any one time. Often there is the problem of over-crowding in certain areas of interest, but by designing the space with multiple areas these sorts of traffic jams were avoided and the space worked in a fluid manner ensuring nothing was obscured at any time.