A prominent location for this Toyota showcase building in the middle of Bangkok’s busy shopping area. Our architectural department was challenged to make a clear statement for Toyota. Our brief here for Toyota Motor Thailand in Siam Square was to create an ‘Edutainment Center’ to establish and maintain a relationship with youth and contribute to the strengthening of Toyota’s culture of technology for better future transportation and communication but also emphasis on the company’s contribution to youth and the environment.
Orbit’s architectural response was to relate the building to Toyota’s activities which strengthened the identity. High visibility dynamic forms encourage curiosity and surprise capturing the public’s interest and draw in users. To maximise potential of the small site transparency, reflection, layering and projection create artificial depth by helping make the space feel larger.