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Dean & Deluca at Central Embassy

Dean & Deluca at Central Embassy

Orbit was responsible for developing the design template for the first two Dean & DeLuca outlets in Bangkok. The challenge was to reimagine the brand’s retail heritage and create an experience that seamlessly blended this with the busier and more demanding restaurant and cafe side. Through the careful use of zoning, materials, F&B displays and communications around the space, the larger outlet immediately became the brand’s highest earning space and has remained there. This phenomenal success has led to the $140m buyout of Dean & DeLuca by Pace, the Bangkok based developer