Gaysorn is one of Bangkok’s original and best luxury malls. It sits in the heart of the Ratchaprasong district, often thought of as the city’s shopping center. As the focal point of the Ratchaprasong area, the aim of the façade was to rejuvenate both the area and the building itself.
The stylized, pleated design language was a nod to contemporary fashion and also to traditional Thai dress. The elegant shift in angles evokes movement of a dress while interacting with the shifting sun and surrounding lights. The result reasserts Gaysorn’s position at the forefront of luxury shopping.