Orbit’s second project for Nike Inc. was a 3000 sq. m, 180 person support office; the largest footwear manufacturer base in the world, managing five factories.
In essence, the result is a stylish representation of the Nike visual identity; a palette of cool, sharp grays interspersed with flashes of the distinctive Nike orange. The overall effect is corporate but with an energetic, very human touch – ideal for the company that believes “if you have a body, you’re an athlete.”
The office has a commanding view over the new Guangzhou Sporting complex and features laboratories, gymnasiums and a full training centre. Of further note was the particularly detailed facility study Orbit undertook which was needed to ensure the best, most efficient interaction between the many departments.