Santi Forestry Group asked Orbit to help with their group realignment and identity consolidation. Having grown rapidly, they had a collection of related companies but with no discernible visual connection and poor presence. We embarked on an in-depth design program that saw a complete overhaul of all companies and a restructure resulting in a single mother company with a family of subsidiaries represented by the Sun group. The challenge was to embody the essence of each company while immediately conveying the function in a clear yet stylish way.
Using the language of human symbolism, two strong design languages emerged. An iconic, digital tree represents the mother company and it’s ongoing forestry management while the Sun group how have a minimal sun motif that subtly conveys a rising sun.