For The Nova Building launch in Hong Kong, Land Securities were the first to break the mold and go with Orbit’s suggestion of an alternative venue to the traditional hotel room. The blank canvas of the art gallery affords the freedom to push boundaries and create a unique exhibition in a memorable and beautiful space. The design of the floorplan builds on the idea of ‘the gallery’ showcasing the scheme via canvas-printed images, framed photographs and wall-mounted bronze laser-cut floorplans. The bespoke bar serves champagne and cocktails to guests over the course of the week’s events while a cinema area with bench seating over shag pile carpet makes for a quiet area to contemplate. The retail – style brochure display plinth sits behind a contra vision welcome screen at the entrance. The large Media Table and full 1:50 Nova site model are a focus at all the Nova events.