Virgin Active at Siam Discovery is the 4th Virgin Active Fitness Club to open in Bangkok. Located in Siam Square, the area has long been one of the most energetic, vibrant areas in the heart of Bangkok. The opening coincided with the launch of of the newly renovated Siam Discovery, the mall in which the club is located, which was totally reimagined as a fluid space with no obvious demarcation between different retailers.
The design concept for the club was ‘The cut section,’ which emphasizes the connectivity of the floors, walls and ceiling, just like a section drawing that reveals the connections at a glance. From this point, we extruded and extended the boundaries to create spaces, resulting in all club floors from 6th, 7th, and 71/2th being interconnected, which brings a great feeling of unity to the space.
The reception, V café, and Studios are located on the 6th floor, connecting directly to the shopping mall without wall or doors, creating a seamless blend with the connectivity concept of the mall.
On the upper floor, the most striking feature is the massive feature climbing wall, largest in all the Virgin Fitness Clubs in Bangkok. The design of the climbing wall, shape, materials and lighting effect are inspired by an iceberg, a concept which is also carried through to the adjacent Swimming pool & Aqua lounge. The irregularly folded white ceiling and perimeter ice blue lighting create an ice cave like atmosphere, the perfect antidote to Thailand’s hot weather. Also of note is the Mind & Body Studio, which uses rear projection to create a fully immersive environment.